“Hey Odecca, let’s run a newspaper ad using a local newspaper. You have an option whether to place an ad using The Mississauga News, 24 Hours or Employment News. We have a limited budget allocated in this project. Please implement this project ASAP.”
That was one of the hardest tasks that was assigned to me by the owner of my previous company. I had tons of questions. Some of those questions included “How will I successfully implement this project?”, “What are the available resources that I can use?” or “Who will be helping me to run this project?”
I asked my supervisor plenty of questions and she simply said “I will connect you with the advertising reps, show you some examples of our previous ads and you’re in-charge of the entire process. You have to analyze the market and figure out which location would you like us to run the ad.”
Wow! That was a great start!
I was overwhelmed. I thought I was not ready for this challenge because I never handled this type of project before. I only had a couple of advertising courses when I was in the Marketing program at Sheridan and I did not have an in-depth knowledge in this area. The result? The ad run for 3 months. But before the first ad was published, I encountered many challenges pertaining to circulation, coverage, terms and conditions, ad sizes and many more. It was challenging but exciting.
This made me realize that I have to do something to fill the gaps that I need to improve as a Marketer. I started checking Sheridan’s website and found Advertising Account Management program. I applied and got accepted in the program. Sweet! I can’t wait to tell you more about this program. So far, I am loving it!
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